• Personal Selling and Sales Promotion

From the text: Discuss and explain what is included in Sales Promotion.

Discuss and describe what Trade-Oriented Promotions are and what the main objectives include. (A discussion and examples of the four promotions, trade allowances, point-of purchase, etc. should be included.

From the Website: About Point-Of-Sale (POS) Advertising and Great Design Examples. Discuss and give examples of what is considered the best time to use a point of sale campaign, what is considered good design and what the objectives a point of sale campaign.

Your Perspective: Review three samples of point of sale displays found on the website and explain why you believe they would be considered a success using the criteria for Trade Oriented Promotions and specifically a point of sale campaign. Be sure to adequately defend your answer.

Visit the following web site to read and review the POS displays: About Point-Of-Sale (POS) Advertising and Great Design Examples.http://kapsarovb.com/about-point-of-sale-pos-advertising-and-great-design-examples/

Be sure to cover all points in the assignment. Your paper needs to have an introduction, body, and conclusion and be in APA format. You may review a sample paper and hear audio instructions on how to complete a successful pager by going to Student Resources found on the home page of this course.