Marketing In-Store Medical Services: Flu Shots in Aisle 6

Page 441-442 in the text. Read the case and complete your case analysis answering the 3 questions listed while using the required case analysis format.

Which of the six basic characteristics of services are likely to have the most influence on the way in-store clinics are marketed?
Do you think consumers would use search qualities, experience qualities, or credence qualities to evaluate the in-store medical services? Explain your answer.
How do you suggest that in-store clinics like MinuteClinic a Take Care manage the service expectations of the consumers seeking medical attention?