MNC textiles company in china analysis its international process
Paper details:
Procedures and questions: choose a MNC textiles company in china analysis its international process
1. Select one multinational corporation from the industry and country from your assignment one (Team assignment).
———–the corporation must be selected within MNC textiles company in China, which is choose a company from textiles industry, but it must be a MNC.
2.Analysis
– Analyse the host country (some theories form this course will be useful)
– Explain and analyse the company’s action (which entry mode? how? Why? Partners? Any factors affecting the entry mode? The identified case should be from 2000 and onward.
3. Experience/lessons Learned
• What insights did you gain about international business in the contemporary context?
4. Reference List (is excluded from word counts)
Guidelines
1. The core of this assignment is to assess your level of mastery of the subject matters and your analytical skills in relation to foreign market and MNC’s entry modes. Being descriptive is NOT appropriate for this assignment.
2. Keep the Introduction short (maximum 300 words ) and focus on the analysis.
3. Do not perfrom PESTEL/SWOT/ five forces analysis in this essay.
4. This is an international business essay. Please avoid marketing points/analyses in this essay.
This activity is a platform to sharpen and demonstrate your knowledge and analytical skills in international business. he assignment focuses on the actors of international business and their actings in the contemporary international business context. It also provides you with opportunities to link the international theories with the practice by analysing real-world examples from the academic point of view.
Key Question: ?How does international business achieve its internationalisation objectives?
Please read the assignment guide and feel free to discuss your questions with your tutor.
We have also attached a copy of marking criteria for your preparation for this essay.
This activity is a platform to sharpen and demonstrate your knowledge and analytical skills in international business. he assignment focuses on the actors of international business and their actings in the contemporary international business context. It also provides you with opportunities to link the international theories with the practice by analysing real-world examples from the academic point of view.
Key Question: ?How does international business achieve its internationalisation objectives?
Please read the assignment guide and feel free to discuss your questions with your tutor.
We have also attached a copy of marking criteria for your preparation for this essay.