This file of MKTG 420 Week 1 Case Study Doug Bloom includes:

Read the Case Study at the end of Chapters 1 and 2 in the text (pages 24-29 and 58). Prepare a case study analysis using theCase Study Guidelinesin Doc Sharing. Your answer should be formatted with headings according to the case study guidelines, and should also address the questions at the end of the case within the format.