Team Project / Presentation
The group project is worth a total of 150 points. There are two components: an oral PowerPoint presentation (worth 100 points) and an individually written report (worth 50 points).
THE DETAILS:
Students will work in groups (# of students/group TBD) as a marketing team to complete this assignment. The assignment is to select a product that your group is particularly interested in and explain how that product is being marketed in a “Simple” Marketing Plan. This marketing plan will only cover the particular elements that are listed in this handout.The more specific the product, the easier it will be to complete the project.
Research will be required to uncover the specific marketing strategies employed by the manufacturers/distributors of the product. This research may include visits to retail stores (if applicable), interviews with store managers and salespeople, and surveys of current and potential customers.