methodology

Summary
Focusing primarily on methodology, you will evaluate ONE piece of published academic research that is relevant to your research interests. This review will require you to assess your chosen publication in accordance with the key elements of research design and structuring covered in Weeks 1-5 of the module. Specifically your review must explain:

€¢    the central research questions that inform the research
€¢    the methodological and critical approach of the research
€¢    the key theoretical concepts or approaches that inform the research and its arguments
€¢    identify the main sources and data gathering tools, and indicate why these were appropriate; and
€¢    indicate what have you learned from this research source about methods that is applicable or useful for your own work €“ this can be theoretical or practical
Please keep in mind that this is NOT an evaluation of the critical arguments of the piece of published research. Rather you are being asked to demonstrate your understanding of how the author/s went about the process of doing their research.

Recommended Publications for this Task
It is suggested that you select from one of the following four sources for this task:

€¢    Evans, E.J. (2011), Superman vs Shrödinger’s Cat: Taste, Etiquette and Independent Cinema Audiences as Indirect Communities’, Participations: Journal of Audience and Reception Studies, 8(2), http://www.participations.org/Volume%208/Issue%202/3c%20Evans.pdf.

€¢    Esser, A. (2010) Television Formats: Primetime Staple, Global Market’, Popular Communication, 8, pp.273 92.
€¢    Phillips, T. (2013), Shifting Fandoms of Film, Community and Family’ in Aveyard, K. and Moran A. (eds) Watching Films: New Perspectives on Movie-Going, Exhibition and Reception, Intellect: Bristol and Chicago, pp. 315-328. [a copy of this book is in the High Demand Collection]
€¢    Draper, J. (2010) Gay or not?!”: Gay men, straight masculinities, and the construction of the Details audience’, Critical Studies in Media Communication, Vol. 27, No. 4, October 2010, pp. 357€“375.

The first source is published by a free online journal (URL provided). The other three are available from the UEA Library. If you have any problems accessing these publications please speak to you seminar leader.
You may use an article or book from another module you have studied or one that is relevant to your research interests but are advised to discuss your proposed selection in advance with your seminar leader. PLEASE BE AWARE that if you select your own source you will need to ensure that is contains enough detail about its method in order for you address each of the criteria set out above.

The survey I done it about:
1- What people think about the use of Arabic and English in advertising.
2 – Which you recommend which language or languages to use in a new advertising campaign targeted at the Emirati community.

I need 50 words only talking about the “methodology” of the survey. I will attach 6 picture of the survey that I did. in addition, write also the age of the people who did the survey are between 20-30, and the total who done the survey are 72 people.