Analyze several Research Methodologies toward the marketing problem and solution. Choose one, and justify.
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MUST in four scholarly resources
MUST demonstrate knowledge of Business Marketing
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Problem Statement
Unilever Company is among the leading providers of household commodities, which holds a significant amount of shares within its respected market. Although the company has maintained a massive clientele, keeping connected with its market has become a challenge due to the lack of Information Communication Technologies (ICT). On the contrary, such strategies have been well adopted by its competing firms. The lack of ICTs includes social media and mobile technologies, which improves marketing and data collections approaches within a company.