Media Analysis

Media Analysis Attempt ALL questions in this Section. You should spend approximately 30 minutes on this Section. You should write answers based on a professionally produced media text you know well. 1. What is the name of the text you have studied?

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1 2. What kind of text is this (eg film poster, newspaper)? 1 3. The narrative of a media text is carefully structured. With close reference to the media text you have studied, describe its narrative structure.

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Marks 4. This question asks you to think about the Representations in the text you have studied. (a) Identify one stereotype OR one non-stereotype in the text you have studied.

(b) By referring closely to the text, describe how this stereotype or non-stereotype has been made.

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Marks 5. Audiences can be described in terms of age, gender, social class, race, nationality, lifestyle and interests. (a) (i) Identify one target audience for the text you have studied.

 

(ii) By referring closely to the text, describe what has been included to appeal to this audience.

6 (b) (i) Identify one audience who would not enjoy this text.

 

(ii) By referring closely to the text, describe why they would not enjoy this text.

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Marks 6. Institutional factors affect media texts. These factors include: • who owns the media company • the effect of the law on the text • the effect of the budget and resources on the text • the use of stars • the effect of advertising and advertisers on the text • the need to make a profit and other institutional factors.

(a) Identify one institutional factor that affected the text you have studied.

(b) Describe in detail how this institutional factor affected the text.

4 (c) Identify one other institutional factor that affected the text you have studied.

(d) Describe in detail how this other institutional factor affected the text.

4 (40)

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Section 2—Media Production There are three questions in this Section. Question One begins on Page six Question Two begins on Page twelve Question Three begins on Page eighteen You should attempt only ONE of these questions. You should spend approximately 30 minutes on this Section. Question One During the Media Production Unit, you worked as part of a team and created one media product. (a) What type of media product did you make?

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1 (b) What is the purpose(s) of your media product?

1 (c) Identify the target audience(s) for your media product (consider, for example, age, gender, interest, nationality, social class).

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Question One (continued) (d) (i) Describe the research you carried out (eg using the internet, the library, use of questionnaires, research into a similar media product etc).

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2 (ii) What decisions did you make as a result of your research?

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Question One (continued) (e) In your production you and your group thought about how you would use media language to create meaning. This media language included codes such as dress/costume, shot, font, colour, graphics, sound, layout or any other appropriate codes. (i) Identify four codes used in your production. 1st code 2nd code 3rd code 4th code (ii) Give a reason for selecting each of these codes. 1st code and reason for its use

Marks

4 2nd code and reason for its use

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Question One (e) (ii) (continued) 3rd code and reason for its use

Marks

4 4th code and reason for its use

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Question One (continued) (f) When you were planning and making your media product, you could not do just anything you liked. Institutional factors such as budget, rules and regulations, Health and Safety laws, legal requirements, available skills, the equipment you were given and so on influenced the decisions you made. Describe in detail how two institutional factors affected the decisions you made.

Marks

6 (g) If you were making this media product again, what would you change to improve it?

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4 (40)

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OR Question Two There are two parts to this question. Part (i) is on this page and on Page thirteen; Part (ii) is on Page fourteen. Be sure to answer both parts. Part (i) Scotland is famous for more than its castles and scenery. It has a growing reputation for things like surfing, sailing, mountain biking, climbing, canoeing and exploring wild places. VisitScotland, the organisation which promotes tourism in Scotland, wants to advertise Scotland as a place that offers more adventurous holidays. Design one advert to attract 18–25 year-olds to holiday in Scotland. Decide on the medium you will use. If you choose television or film, you should think about: camera • position (close-up, medium shot, long shot, etc) • angle (low, high, etc) • movement (panning, tracking, zoom, speed, etc) editing • fades, dissolves, cuts, etc mise-en-scene • costume, props, setting, colour, lighting, etc sound • music, voice over, sound effects, dialogue. If you choose radio, you should think about: • • • • script breakdown music sound effects dialogue.

If you choose print, you should think about: • • • • • • placement (newspaper, magazine, billboard, etc) size (full-page, half-page, large or small poster) colour layout images words.

If you choose a website homepage, you should think about: • • • • • • layout images (still and/or moving) sound (if any) links colour words. Page twelve

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Question Two (continued) Use this space to design your advert. Your drawing skills are not being tested. If you wish, you may instead use the storyboard provided. Remember to give reasons for your design on Pages fourteen, fifteen and sixteen. Marks are given for your reasons.

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Question Two (continued) Part (ii) Use the space provided on this page and on Pages fifteen and sixteen to give the reasons for your decisions. For television or film: camera editing mise-en-scene sound. For radio: script breakdown music sound effects dialogue. For print: placement (newspaper, magazine, billboard, etc) size (full-page, half-page, large or small poster) colour layout images words. For a website homepage: layout images (still and/or moving) sound (if any) links colour words.

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Question Two (continued)

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Question Two (continued)
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(40)

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OR Question Three There are two parts to this question. Part (i) is on this page and on Page nineteen; Part (ii) is on Page twenty. Be sure to answer both parts. Part (i) Show how you would turn the following information into a media text. It could be turned into a film or television programme, a film trailer or advert, a newspaper article, or a poster, for example. It was just after dawn. Already the weather was beautiful. The teenage boy decided this was the ideal time to go for a swim. He left the campsite on his own and quickly ran onto the deserted white sandy beach. He soon started to swim out to sea. He was enjoying himself so much, he did not realise how far out from the shore he now was, and how tired he was becoming. Suddenly, he felt terrible pains in his legs. Cramp! He tried to turn back. He could see the beach, but it was very far away. The waves were high and it was difficult to swim. The cramp in his legs was also getting worse. He shouted for help, but there was no one to hear his cries. Then, he saw a boat . . . Decide on the medium you will use. If you choose television or film, you should think about: camera • position (close-up, medium shot, long shot, etc) • angle (low, high, etc) • movement (panning, tracking, zoom, speed, etc) editing • fades, dissolves, cuts, etc mise-en-scene • costume, props, setting, colour, lighting, etc sound • music, voice over, sound effects, dialogue. If you choose radio, you should think about: • script breakdown • music • sound effects • dialogue. If you choose print, you should think about: • • • • • • placement (newspaper, magazine, billboard, etc) size (full-page, half-page, large or small poster) colour layout images words. Page eighteen

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Question Three (continued) Use this space to design your media text. Your drawing skills are not being tested. If you wish, you may instead use the storyboard provided. Remember to give reasons for your design on Pages twenty, twenty-one and twenty-two. Marks are given for your reasons.

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Question Three (continued) Part (ii) Use the space provided on this page and on Pages twenty-one and twenty-two to give the reasons for your decisions. For television or film: camera editing mise-en-scene sound. For radio: script breakdown music sound effects dialogue. For print: placement (newspaper, magazine, billboard, etc) size (full-page, half-page, large or small poster)

 

MEDIA ANALYSIS

Question:

What is ‘media globalization’? Critically assess the concept and assess relevant debates by drawing on appropriate media examples.

3000 words

Description

For the second assignment, students are required to write an individual essay of 3000 words. Students are asked to analyse an aspect of the media by engaging with a particular contemporary issue. Students must assess the strengths and weaknesses of approaches and theories in the study of the media, culture and society. The summative assessment will allow students to familiarise themselves with theories, problems and issues raised in the module and to develop a critical understanding of the intersection of media and society.
Guidance notes including Essay Plan Guidance are set out below:
GUIDANCE NOTES FOR THIS TASK

The key elements of a good essay are the following:

• The essay is an academic piece of work. You should therefore research it by consulting academic books and journals. Recommended reading for this subject area is listed in the Module handbook and under appropriate weekly lecture slides.

• The essay should demonstrate a thorough understand of the relevant academic literature in the field related to your chosen essay question.

• Before you start writing, prepare a working outline of your essay.

• The essay should show evidence of a comprehensive understanding of relevant concepts and theories related to the essay question’s topic, and apply them to explain the problem or issue.

• The essay should establish an argument (or arguments) through its focus, i.e. it should put forward an idea/s to be explored and discussed.

• Ensure that your essay is fully and correctly referenced. You should use the Harvard Referencing System (see the referencing guide in your student handbooks and on Blackboard). Please note that the quality of referencing, and the range and diversity of your bibliography will be a key factor in the mark achieved.

• You should aim to include a minimum of 10 references in this work.

• Please refer to the marking criteria in the module handbook for guidance on how the essay will be assessed.
• Please refer to the degree programme handbook for guidance on the Harvard system of referencing to be used in your assignment.
• Please refer to the degree programme handbook for advice on essay writing skills.
Essay plan guidance is set out below:
Essay Plan Guidance:

1. Introduction:
State your aims and objectives:
– State how you intend to answer the question;
– Mention the key theories or debates to be addressed;
– Mention any key empirical examples you are using to support your argument;
– Explain how the essay is structured;
– This section usually comprises 2-5 paragraphs.

2. Key research, theories and debates in the field:
– The main body of the essay should be divided into well organized, coherent and unified paragraphs.
– Outline the main approaches, perspectives, relevant concepts and theories related to the question that help to identify the key problems, themes and issues to be addressed.
– Where relevant, include and critically engage with key empirical research that has been conducted on this subject matter to date (if it is a historical study then develop a historical dimension drawing on past as well as recent research on the subject matter).
– This section is a very important section that outlines the subject matter, relevant questions and relevant concepts. It is a section that demonstrates clearly your understanding of the subject matter, your understanding of the relevant debates in the field and any appropriate concepts and theories.

3. Argument
– Your arguments must be supported theoretically. You must therefore cite any additional sources (academic journals or books) that support your ideas and list them in your bibliography.
– Explain your argument and relevance of any empirical examples:
– This section can involve agreeing or disagreeing with a key perspective, author or set of ideas from section 2;
– It can involve introducing new ideas or concepts or new suggestions and argument but they must be explained and clarified;
– This section can involve drawing together key approaches, ideas, perspectives to synthesise debates.

4. Conclusion
– State what you have achieved, by summarising the key points made in your essay (you may have between 3-6 points).
– State clearly how you have answered the question.
– State clearly how you have used any empirical data; what you have either proved or disproved and/or what you have raised as further questions and issues.
– Overall: State which authors or what theories and perspectives you agree with or disagree with, state the outcome and the implications for this question.
– Make sure you have addressed and answered the question!
Recommended reading (also see references at end of PowerPoint presentations)
Chakravartty, P., Sarikakis, K.(2006) Media Policy and Globalization, Edinburgh University Press.
Hafez, K. (2007) The Myth of Media Globalization, Cambridge: Polity Press.
Hopper, P. (2007) Understanding Cultural Globalization, Polity Press.
Lule, J. (2011) Globalisation and Media, Rowman and Littlefield Publishers.
Lull, J. Schirato, T & J. Webb (2003) Understanding Globalization, (chapter on the public sphere and the media), Sage
Rantanen, T. (2005) The Media and Globalization, Sage.
Tomlinson, J. (1999) Globalisation and Culture, Polity Press.

Crane, et al. (2008) Global Culture: Media, Arts, Policy and Globalisation. Routledge
Harindranath, R. (2006) Perspectives on Global Culture, Open University Press.
Hafez, K. (2007) The Myth of Media Globalization, Cambridge: Polity Press.
Hopper, P. (2007) Understanding Cultural Globalization, Polity Press.
Lull, J. (2000) Media, Communication and Culture: a Global Approach, Polity Press.
Mimi Thi Nguyen and Thuy Linh Nguyen Tu (2007) Alien Encounters: Popular Culture in Asian America Duke University Press.

MEDIA ANALYSIS

Question:

What is ‘media globalization’? Critically assess the concept and assess relevant debates by drawing on appropriate media examples.

3000 words

Description

For the second assignment, students are required to write an individual essay of 3000 words. Students are asked to analyse an aspect of the media by engaging with a particular contemporary issue. Students must assess the strengths and weaknesses of approaches and theories in the study of the media, culture and society. The summative assessment will allow students to familiarise themselves with theories, problems and issues raised in the module and to develop a critical understanding of the intersection of media and society.
Guidance notes including Essay Plan Guidance are set out below:
GUIDANCE NOTES FOR THIS TASK

The key elements of a good essay are the following:

• The essay is an academic piece of work. You should therefore research it by consulting academic books and journals. Recommended reading for this subject area is listed in the Module handbook and under appropriate weekly lecture slides.

• The essay should demonstrate a thorough understand of the relevant academic literature in the field related to your chosen essay question.

• Before you start writing, prepare a working outline of your essay.

• The essay should show evidence of a comprehensive understanding of relevant concepts and theories related to the essay question’s topic, and apply them to explain the problem or issue.

• The essay should establish an argument (or arguments) through its focus, i.e. it should put forward an idea/s to be explored and discussed.

• Ensure that your essay is fully and correctly referenced. You should use the Harvard Referencing System (see the referencing guide in your student handbooks and on Blackboard). Please note that the quality of referencing, and the range and diversity of your bibliography will be a key factor in the mark achieved.

• You should aim to include a minimum of 10 references in this work.

• Please refer to the marking criteria in the module handbook for guidance on how the essay will be assessed.
• Please refer to the degree programme handbook for guidance on the Harvard system of referencing to be used in your assignment.
• Please refer to the degree programme handbook for advice on essay writing skills.
Essay plan guidance is set out below:
Essay Plan Guidance:

1. Introduction:
State your aims and objectives:
– State how you intend to answer the question;
– Mention the key theories or debates to be addressed;
– Mention any key empirical examples you are using to support your argument;
– Explain how the essay is structured;
– This section usually comprises 2-5 paragraphs.

2. Key research, theories and debates in the field:
– The main body of the essay should be divided into well organized, coherent and unified paragraphs.
– Outline the main approaches, perspectives, relevant concepts and theories related to the question that help to identify the key problems, themes and issues to be addressed.
– Where relevant, include and critically engage with key empirical research that has been conducted on this subject matter to date (if it is a historical study then develop a historical dimension drawing on past as well as recent research on the subject matter).
– This section is a very important section that outlines the subject matter, relevant questions and relevant concepts. It is a section that demonstrates clearly your understanding of the subject matter, your understanding of the relevant debates in the field and any appropriate concepts and theories.

3. Argument
– Your arguments must be supported theoretically. You must therefore cite any additional sources (academic journals or books) that support your ideas and list them in your bibliography.
– Explain your argument and relevance of any empirical examples:
– This section can involve agreeing or disagreeing with a key perspective, author or set of ideas from section 2;
– It can involve introducing new ideas or concepts or new suggestions and argument but they must be explained and clarified;
– This section can involve drawing together key approaches, ideas, perspectives to synthesise debates.

4. Conclusion
– State what you have achieved, by summarising the key points made in your essay (you may have between 3-6 points).
– State clearly how you have answered the question.
– State clearly how you have used any empirical data; what you have either proved or disproved and/or what you have raised as further questions and issues.
– Overall: State which authors or what theories and perspectives you agree with or disagree with, state the outcome and the implications for this question.
– Make sure you have addressed and answered the question!
Recommended reading (also see references at end of PowerPoint presentations)
Chakravartty, P., Sarikakis, K.(2006) Media Policy and Globalization, Edinburgh University Press.
Hafez, K. (2007) The Myth of Media Globalization, Cambridge: Polity Press.
Hopper, P. (2007) Understanding Cultural Globalization, Polity Press.
Lule, J. (2011) Globalisation and Media, Rowman and Littlefield Publishers.
Lull, J. Schirato, T & J. Webb (2003) Understanding Globalization, (chapter on the public sphere and the media), Sage
Rantanen, T. (2005) The Media and Globalization, Sage.
Tomlinson, J. (1999) Globalisation and Culture, Polity Press.

Crane, et al. (2008) Global Culture: Media, Arts, Policy and Globalisation. Routledge
Harindranath, R. (2006) Perspectives on Global Culture, Open University Press.
Hafez, K. (2007) The Myth of Media Globalization, Cambridge: Polity Press.
Hopper, P. (2007) Understanding Cultural Globalization, Polity Press.
Lull, J. (2000) Media, Communication and Culture: a Global Approach, Polity Press.
Mimi Thi Nguyen and Thuy Linh Nguyen Tu (2007) Alien Encounters: Popular Culture in Asian America Duke University Press.