Order Description

COMPLETE INSTRUCTION FOR ASSIGNMENT:For this media analysis, you will analyze how one part affects the whole media production. Note that you should select only a single piece of media; you should not be discussing more than one film, for example. You should choose one1 of the following parts to explore:
?(This the topic) ? Music: Describe how the music enhances or detracts from the media production. ?
Your purpose in this assignment is to explain how or why something works; therefore, you should not include a full summary of the media production. Instead, you can provide context where needed so the reader understands what is happening. The body of the essay must
1 Please review the rubric and note that you will not earn full credit if you analyze more than one of these components.
focus on your analysis. You can use the ideas contained in the Media Analysis lesson presentation and the Writer’s Handbook link to help you.
As with all college writing, your essay should have a strong thesis statement in addition to an introduction, body, and conclusion.
Other than your chosen film, television show, and/or book, you are required to cite at least one other credible2 source for this essay. This resource from the course will help you understand more about evaluating sources. Moreover, if you use specific information from the media production and/or print source, such as a quotations, you should include your chosen media source on your Works Cited page, too. Use proper parenthetical citations or signal phrases, and be sure to include MLA documentation and a Works Cited page for this assignment (this resource from the course will help).
Review the rubric to see how your work will be assessed on this assignment.
Thesis hints: You might use these guidelines in crafting your thesis:
If you are analyzing elements in a production: In (add your one chosen production), (add character 1), (add character 2), and (add character 3) were used to (add how they enhanced the production or explained the production’s message). OR If you are comparing/contrasting a book and film: (Add book) contained (add one aspect that made the book better than the film), but (add film) used (add one aspect that made the film better than the book) and (add a second aspect that made the film better than the book) to better capture the reader’s imagination.
Here are more specific thesis guidelines:
If you are analyzing elements in a production: In the movie The Lorax, the characters Lorax, Once-ler, and Alocius O’Hare were used to show how environmentalists are fighting against profit-driven industries that are harming the environment and depleting natural resources.
2 Please note: Basic dictionary sources, user-edited websites (e.g., Wikipedia, eHow, etc.), and sites that house databases of quotations are not considered “credible” sources. You will lose points in the Research category of the rubric if your sources aren’t credible.
OR
If you are comparing/contrasting a book and film:
Even though the characters were portrayed mostly the same across the book and the movie in Stephanie Meyer’s Twilight, the setting in the movie was much more detailed, which made the movie a much better overall experience compared to the book.
The guidelines for this assignment are as follows:
Length: This assignment should be at least 500 words.
Header: Include a header in the upper left-hand corner of your writing assignment with the following information:
? Your first and last name ? Course Title (Composition II) ? Assignment name (Media Analysis) ? Current Date
Format:
? MLA-style source documentation and Works Cited3 ? Your last name and page number in the upper-right corner of each page ? Double-spacing throughout ? Standard font (TimesNewRoman, Calibri) ? Title, centered after heading ? 1” margins on all sides ? Save the file using one of the following extensions: .docx, .doc, .rtf, or .txt
Underline your thesis statement in the introductory paragraph.

Media Analysis

Why does kidney disease not receive the same levels of media attention as other Australian health issues, e.g. heart attacks or diabetes?

Your task is to prepare a critical analysis of news and social media reporting about Kidney Tourism (e.g: People in Australia who have kidney disease and they travel overseas for kidney transplant etc.). This should incorporate a comparative analysis of the coverage achieved by similar health campaigns. Drawing on the research you conducted for the Issue Analysis, plus your own, original research, evaluate the extent to which this issue has/ these issues have been reported by Australian news media and on social media, and the nature of the reporting on this issue.

•    Compare media coverage and social media discussion about kidney tourism in Australia with media coverage and social media buzz about another key Australian health issue over the recent 3-month period.
•    Select a sample of media clippings and social media results to analyse (details are given below regarding how many)
•    Media clippings and social media results should be included in an appendix to your assignment
Critique the perceived strategies of both organisations (KHA and one other, e.g. The Heart Foundation).
Consider factors such as:
•    Impact of ambassadors and case studies on media saturation/social media presence
•    Political context
•    Use of tactics such as media outreach, social media, paid advertising
•    Brand reputation
•    How organisations leverage functions/events to create awareness

As a guide, you should select a sample of news media coverage (newspaper, online news sites, radio or television) and social media (Facebook, Twitter) over a three-month period between June and September 2015. You choose the media and sites for analysis. The volume of coverage will vary between issues, but for news media you should aim to select no more than 50 articles for your quantitative research, and no more than 10 of those for your qualitative research. For the social media analysis, choose no more than 20 for qualitative analysis. You will conduct a quantitative content analysis and a qualitative discourse analysis of the mediated discussion of your issue (guidelines to be provided on Moodle and in class).

Your findings should be presented as a short report of no more than 1000 words, plus graphs and tables. You should attach evidence of your data set, in the form of PDFs or screenshots, as an appendix.

Steps in the research process:
1.    Issue identification (from Assessment 1)
2.    Research question(s)
3.    Choice of media for analysis
4.    Timeframe and sample
5.    Collection of data
6.    Analysis and discussion of data
a. Qualitative findings
b. Quantitative findings
7.    Conclusions
The following criteria will be marked holistically:
•    Critical analysis of media reporting and public discussion of an issue
•    Ability to construct an original, independent research project
•    Ability to identify and conduct both quantitative and qualitative research
•    Graphic presentation of quantitative results (tables, graphs)
•    Ability to answer research question(s) and draw conclusions about media representation of your chosen issue

Media Analysis

Why does kidney disease not receive the same levels of media attention as other Australian health issues, e.g. heart attacks or diabetes?

Your task is to prepare a critical analysis of news and social media reporting about Kidney Tourism (e.g: People in Australia who have kidney disease and they travel overseas for kidney transplant etc.). This should incorporate a comparative analysis of the coverage achieved by similar health campaigns. Drawing on the research you conducted for the Issue Analysis, plus your own, original research, evaluate the extent to which this issue has/ these issues have been reported by Australian news media and on social media, and the nature of the reporting on this issue.

•    Compare media coverage and social media discussion about kidney tourism in Australia with media coverage and social media buzz about another key Australian health issue over the recent 3-month period.
•    Select a sample of media clippings and social media results to analyse (details are given below regarding how many)
•    Media clippings and social media results should be included in an appendix to your assignment
Critique the perceived strategies of both organisations (KHA and one other, e.g. The Heart Foundation).
Consider factors such as:
•    Impact of ambassadors and case studies on media saturation/social media presence
•    Political context
•    Use of tactics such as media outreach, social media, paid advertising
•    Brand reputation
•    How organisations leverage functions/events to create awareness

As a guide, you should select a sample of news media coverage (newspaper, online news sites, radio or television) and social media (Facebook, Twitter) over a three-month period between June and September 2015. You choose the media and sites for analysis. The volume of coverage will vary between issues, but for news media you should aim to select no more than 50 articles for your quantitative research, and no more than 10 of those for your qualitative research. For the social media analysis, choose no more than 20 for qualitative analysis. You will conduct a quantitative content analysis and a qualitative discourse analysis of the mediated discussion of your issue (guidelines to be provided on Moodle and in class).

Your findings should be presented as a short report of no more than 1000 words, plus graphs and tables. You should attach evidence of your data set, in the form of PDFs or screenshots, as an appendix.

Steps in the research process:
1.    Issue identification (from Assessment 1)
2.    Research question(s)
3.    Choice of media for analysis
4.    Timeframe and sample
5.    Collection of data
6.    Analysis and discussion of data
a. Qualitative findings
b. Quantitative findings
7.    Conclusions
The following criteria will be marked holistically:
•    Critical analysis of media reporting and public discussion of an issue
•    Ability to construct an original, independent research project
•    Ability to identify and conduct both quantitative and qualitative research
•    Graphic presentation of quantitative results (tables, graphs)
•    Ability to answer research question(s) and draw conclusions about media representation of your chosen issue