topic : 

Marketing: the relationship of Customer perceived value and customer satisfaction

Aim: 

The present paper aims to analyze the relationship of customer perceived value and customer satisfaction

Objectives/question:

1.     

To review the importanceof Customer Perceived Value and approaches to Customer Satisfaction in the hotel sector.( try to connect if possible to hospitality sector)

2.     

To identify the relationshipof Customer Perceived Value and Customer Satisfaction in hotel business.( try to connect if possible to hospitality sector)

3.     

To identify which one of Customer Perceived Value and Customer Satisfaction is the most suitable marketing method in hotel industry.

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