Marketing Strategy/”An effective marketing strategy is strategically comprised of multiple components that help promote a product or service.Order Instructions:
“An effective marketing strategy is strategically comprised of multiple components that help promote a product or service. First, it includes the target market, or the intended audience to whom a company is marketing a particular product or service. Also required in a marketing strategy is the marketing mix (also referred to as the four Ps) (i.e., the variables the company puts together to meet the needs of the target group). The development of an effective marketing strategy plays an essential role in a company’s success.”
Instructions:
Search online for a marketing case study or example on which to focus for this Assignment. Keep in mind that the case study or example you select must allow you to satisfy the requirements of the assignment. Identify the company you selected and evaluate its present marketing strategy. Provide evidence to support your evaluation.
Determine what, if anything, the marketing manager should do to change the current strategy. Provide reasons for the suggestions you would make to the marketing manager. Support your work with specific citations from the Learning Resources and any additional sources.