Marketing Strategy

It has been suggested that marketing strategists are good at identifying the company’s main competitors but are unable to adequately define their strengths and because of this, the company is vulnerable. Critically appraise this view and provide example

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Harvard style of referencing

essay Topic: It has been suggested that marketing strategists are good at identifying the company’s main competitors but are unable to adequately define their strengths and because of this, the company is vulnerable. Critically appraise this view and provide examples to reinforce your argument.