Marketing Revenues (U.S. and worldwide)
Find one firm listed in the 2013 Honomichl Top 50, then provide:
-Ranking
-Location of headquarters
– Revenues (U.S. and worldwide)
-Size of firm (number of employees)
– Type of firm classification (chapter two, figure 2.1)
– An overview of research done by firm (paragraph)
?
Additionally, provide a brief summary of the recent trend(s) in marketing research
industry (i.e., overall revenues, market structure, influences on industry [e.g.,
technology]) and why/what is driving the trends. This should be at least two full paragraphs.
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