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marketing questions

1) What is Customer Centricity? How would you go about transforming an organization from “Product Centric” to “Customer Centric” company? Illustrate your answer with an example
2) Compare and contrast the differences between “Personas” and “Market Segments”? Illustrate your answer with an example.
3) How do marketing managers determine which segments to target? Offer an illustration from the Marriott case. (Marriott case will be uploaded)
4) What are the phases used by marketers to analyze consumer decision-making process? What major psychological processes influence consumer responses to marketing of new products? Illustrate your answer with an example the GE case. (GE case will be uploaded)
5) Compare and contrast the differences between “Personas” and “Market Segments”? Illustrate your answer with an example
the textbook Framework for Marketing Management, 5th Edition, By Philip Kotler and Kevin Keller, Published by Prentice Hall, 2012 can be used as a reference

 

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Marketing questions

Marketing questions

Paper details:
Please answer each question. Need about 5 or more sentences for each question. What is Customer Lifetime Value? Describe a situation where a company should focus on CLV to cultivate their customer relationships. Describe a situation where CLV and customer retention will not be important. Define and describe Database Marketing and CRM. What are the pros and cons of Database Marketing and CRM? Provide an example in which each approach is used effectively. Part II Discuss how the theoretical concepts covered during this week can be related to your organization (property management and residential leasing of apartment homes). Readings: see attached In particular try to address the following aspects: Who are your customers? How does your company attend to or measure customer satisfaction? Is the customer feedback process effective? What additional steps the organization could and should take to better address customer expectations/needs?

Responses are currently closed, but you can trackback from your own site.

Comments are closed.

Marketing questions

Marketing questions

Paper details:
Please answer each question. Need about 5 or more sentences for each question. What is Customer Lifetime Value? Describe a situation where a company should focus on CLV to cultivate their customer relationships. Describe a situation where CLV and customer retention will not be important. Define and describe Database Marketing and CRM. What are the pros and cons of Database Marketing and CRM? Provide an example in which each approach is used effectively. Part II Discuss how the theoretical concepts covered during this week can be related to your organization (property management and residential leasing of apartment homes). Readings: see attached In particular try to address the following aspects: Who are your customers? How does your company attend to or measure customer satisfaction? Is the customer feedback process effective? What additional steps the organization could and should take to better address customer expectations/needs?

Responses are currently closed, but you can trackback from your own site.

Comments are closed.

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