This assignment is required to select an Australian company currently operating in the market. You have to be clever and pragmatic on selecting the company. It has to be large, substantial and must have available information for desk research. You are required to explore and collect information on the company to complete this assignment.

The assignment is designed to integrate you to gain as many different perspectives of marketing knowledge as you can, to work as a group and to develop competency on key topic areas of marketing principles. The assignment has to be completed in two stages. These are:

a) Stage 1: Market environment analysis and SWOT analysis,
b) Stage 2: Market mix analysis and prescribe short-term and long-term marketing strategies for the company (or specific product/s type).

Each stage places emphasis on specific key topic areas and requires extensive blend of desk research and theoretical knowledge. It is highly expected from you to purport the following perspective in each stage of the assignment:

i) Evidences on substantial desk research with appropriate references, ii) Representation of theoretical frameworks,
iii) Synthesis between desk research and theoretical frameworks,
iv) Managerial contributions and implications.

Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.

The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.

We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.

Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.