marketing planning and promotion
develop a report based on the below explanation,
The assignment task is as following:
you are required to assume the post of Marketing Manager for RasGas Company that has to critically review the current marketing and promotion policies of the organization with respect to a particular product/services or line of products/services. You are required to prepare a marketing plan to amend, improve or extend the existing policies/practices. Your plan should include a section dealing with promotion policy in particular.
The plan should be in business report format and not exceed 4500 words and should specifically include:
An industry/market/competitor analysis.
A justification for the launch/re-launch of the new/modified product/service.
An outline of major marketing opportunities for the new/modified product/service.
A recommended marketing strategy based upon segmentation, targeting and positioning.
The marketing strategy to detail marketing mix variables.
The proposal of a promotion plan and the optimum promotional mix.
A marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service.
Demand forecasts based upon known demand for the organizations products/services allied to sales targets.
A contingency plan.
A conclusion
A bibliography (Harvard system of references).
The report should have:
Executive summary
Introduction
tables, diagrams, graphs, charts etc..