In your initial response, reflect on the marketing plan element you have chosen. Points to cover in your response include but are not limited to:

Identify your marketing plan element.
Explain the element’s importance to the overall plan.
What types of information should be included to provide a thorough section?
In what kinds of places would one research to gather information?
Your initial post should be two to four paragraphs (300 words minimum). Support your explanations by including in-text citations and references in APA format as applicable.