Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: •Segmentation, target market, and positioning •Pricing and distribution strategies •Marketing communication plan

Marketing PlanPaper details:

MRK200
Assignment 2: Marketing Plan
Phase 2 Guidelines

This assignment includes the same content that was handed in for Phase 1. For Phase 2, corrections are made to Sections 1-5 based on Instructor feedback and additional sections are added to complete the submission. Sections 6-9, Strategies, Action Plans, Budgets and Evaluation Procedures are new.

1. Company Backgrounder

2. Executive Summary
• The Executive Summary should now reflect the entire Marketing Plan (from Phase 1 with revisions).

3. Table of Contents

4. Situational Analysis

5. Objectives

6. Strategies
• In order to develop Marketing Strategies, you must know who your target market(s) will be, and how you are going to satisfy their needs through your combination of product/service, price, place (distribution channel) and promotion.

7. Action Plans
• Specific activities devised for carrying out each major strategy.
• Action Plans specifically answer the questions of what is to be done, the person responsible, how the tasks will be accomplished and how much each activity will cost.

8. Budgets
• Usually is broken into three kinds of financial information- projected sales, expenses and profit-loss statement (pro-forma) financial statement.
9 Evaluation Procedures
• This section addresses the questions of what, who, how and, when performance will be measured against goals both during the year and after.
• These evaluations may lead to adjustments to the plan’s strategies and or tactics or even objectives to be achieved.

Marketing Plan – Phase 2 (15%)

Item Marks
• Company backgrounder
• Executive summary
• Table of Contents
• Internal and External Situational Analysis
• Objectives
• Strategies
• Action Plans
• Budgets (profit & loss)
• Evaluation Procedures
• Professionalism of Report
Total 15