Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: •Segmentation, target market, and positioning •Pricing and distribution strategies •Marketing communication plan

At the end of Unit 6, a 2000 word paper is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing. You can select specific topics for your plan from the Marketing Plan Coach software on the text’s student website ( http://highered.mcgraw-hill.com/sites/0078028981/student_view0/marketing_plan_coach.html
(Links to an external site.)
).

Your paper must follow APA format and must not violate Park University’s guidelines with respect to plagiarism.

NOTE: You will need to submit your paper no later than Sunday, midnight MST. Name your file with your name, and paper i.e. Jones paper 2 or Brown paper 2. Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.