Paper instructions:
A. Take the sections of the marketing plan 1-6 (attached files)and assemble them into one document. Be sure you follow the framework (attached files).
B. Read over what you have assembled, and make corrections to assure consistency and logical development. For example, if you have decided to print a brochure as

one of your marketing strategies, make sure there is money in your budget for that purpose.
C. Write an Executive Summary of one page or less that provides an overview of the entire plan you have just assembled.
D. Add a title page and reference page following APA format.
E. In a well written, 1-2 page appendix document, analyze and evaluate your Final Marketing Plan. You have been writing your marketing plan in sections while

learning the content. Since you now have digested the material for the course, analyze and evaluate your marketing plan. What are pieces that are missing related to

your destination and market? What sections should be augmented based upon your increased knowledge? What content is well developed? A well written self evaluation is

part of the process. So what is necessary is an objective view of your work.
F. Review your marketing plan once more for effectiveness and quality of writing. All of the hospitality businesses in your destination will benefit from a strong

destination marketing plan.
G. Submit your plan.

Marketing Plan

Introduce two new products or services and develop marketing plan and and marketing research for said products or services in one of several industries. Full instructions below.

Select a business from one of the industries listed below:
? agriculture
? banking
? hospitality
? healthcare
? retail
? transportation
? technology

A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1. Identify two new products and/or services that the company can sell or offer to a global market.
a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3. Discuss at least one distribution channel for the two new products and/or services.
a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b. Analyze how the global supply chain may affect the product or service.
4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a. Identify costs associated with developing and launching the new products and/or services.
b. Evaluate consumer acceptance of the price set for the new products and/or services.
c. Evaluate competitor prices for similar products and/or services.>/p>
5. Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.

B. When you use sources, include all in-text citations and references in APA format.