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Marketing Mix: Distribution Channels

Identify a product now offered directly over the internet that used to be available only through a separate retailer. (Indicate the website where you found this product.)

(Be careful with this question as internet retailers ” e.g., Amazon ” and websites sponsored by traditional retailers ” e.g., macys.com ” do not constitute disintermediation, but only replace or complement traditional physical outlets.)

Explain the advantages and disadvantages associated with internet distribution for this product.

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