Marketing in a Business Organization Introduction Marketing is the process by which entities, businesses or organizations capture value from their customers by promoting the sale and distribution of a product or service. It is the whole process of capturing the attention from customers regarding the product or service provided by a business. Every organization needs to have a strong marketing department to ensure that proper marketing is done with an aim of capturing a large number of customers to withstand competition from other related organizations. Competition among organizations is healthy as this ensures high quality goods and services which are of benefit to the consumers (Federal Trade Commission, 2012).