Marketing communications plan

Subject: Business

1. What is the current co-ordinated Marketing Communications Mix likely to be for the offering(s)?

2. Which elements of the mix are linked to the Push, Pull and Profile strategies?

3. How are the efficiency and effectiveness of the Marketing Communications plan for the offering(s) likely to be evaluated?

, consider several well-known market offerings.
1. What are the current Marketing Communications objectives likely to be for the offerings ?
2. Using your knowledge as consumers and what you have learned, explain how the Push, Pull and Profile strategies are likely to be working for these offerings.
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Marketing Communications Plan

Order Description
You should choose a current (2015/16) UK advertising & communications campaign for any Mondelez International brand (Cadburys, Milka chocolate, Nabisco biscuits, Carte Noire coffee etc). Visit their website for more details of brands: www.mondelezinternational.com
OR you can choose a current (2015/16) UK advertising & communications campaign for any confectionary brand on sale in UK.

Please agree the choice of your campaign with the module leader.

You should collect the following information & include it in your report (note- report format please):
1) A copy of the current press, magazine, poster or link to current TV advert.
2) Any publicity details or direct marketing details.
3) Sponsorship details & sales promotional details (if applicable).
4) Copy of the company and/or brand’s (or the campaign’s) website homepage.
5) An analysis of the brand’s social media presence.