Assessment Details:
Produce a report with critical analysis on how an international organization (Mercedes-Benz), through its integrated marketing communication programme is marketing a specific product (S- Class Segment or SUV Segment) within its product range to a specific target market and evaluate the effectiveness of their marketing communication programme.
You are required to;a. Brief description of the company and its range of products and an analysis of the specific product and profiling of the target market. (10 marks)b. Provide a report to critically evaluate the characteristics, features and effectiveness of the marketing communications tools of that chosen organization. (30 marks)c. You are required to devise a strategic marketing communication plan to market the product in the UK. (30 marks)d. You are required to develop a marketing communication strategy and evaluate how all the elements of Communication Process do apply within the global context. (30 marks)Total 100 marks.