What this business needs: Many members! Members pay $10 for active membership or $25 for gold membership, each with a different level of privilege. Membership level designated by gold or silver starr, which can signal credibility.Target market: Broad market of independent business owners in early to growth stages of business. Computer-savvy. Enjoy flexibility and one-of-a-kind meetings.What these models have in common: Note that both models need a minimum number of members to be successful. If you have just 2 or 3 members, nobody benefits very much. Members want to join organizations that have big numbers. But the first model has some constraints as more members join, they need ore overhead expense for events: a luncheon for 100 vs a luncheon for 200.Example 2: Information siteModel 1: Free information via articles and indexes of related links.Earn revenue by subscribing to google adsense. Every time a visitor clicks on an ad, the site owner earns money.Marketing challenge: Need large numbers of targeted traffic. Traffic must be targeted so adsense ads will be effective. Visitors must click on ads if the site makes money and they are more likely to click on ads related to their own interests.Model 2: Membership site: Earn revenue by memberships.Marketing challenge: Create unique information that will not be available elsewhere and/or organize information so visitors will recognize they save time.Promote memberships rather than numbers of unique visitors.