It is a marketing case study of Factory Theatre located in Sydney (https://www.factorytheatre.com.au/events/factory). It is required to discuss the roles that each digital marketing channel plays in attracting potential customers, with explanation of certain marketing theories (slides and the theories will be provided according to my research), mainly has three parts, a brief explanation of the question (with advantages of each channel, 12 pages), literature review(explain the theory, 2pages), and give 3 recommendations which relates to the theory (the Factory Theatre should be able to use these recommendation to take advantages of those digital marketing channel and attract potential customers, also maintain the current audience base). t