Instructions:

Examine the following case and get a deep analysis (concise) about the marketing strategies they should choose based on their current strengths.

• What decisions were available to Hastings? What were his options?
• Would you have done the same thing? What about brand name? What about the price change?

your write-up will be evaluated for clarity, clear flow, logical structure, use of case information, evidence-based arguments, integration of quantitative and qualitative data and conclusions flowing from analysis.

maximum 1 page (double spaced 12 pt. font)

Read the case attached below (Coke and Pepsi Learn to Compete in India) and answer any five of the nine questions at the end of the case. Please number and answer the questions separately. The responses should be typed, double-spaced and approx. 3-4 pages in length (in total, for the 5 questions).