Marketing business report
Order Description
Marketing business report

2,500 words

Present a business report to the Chairman of L Capital Asia, a world leader in luxury brands LVMH (Louis Vuitton/Moet Hennessy a portfolio of over 60 prestigious brands), who have invested heavily (49.9%) in RM Williams (iconic Australian brand).

Report on two key marketing strategies to L Capital Asia about making a difference to how RM Williams engages the market. And enters the Asian market in 2016. Have now entered UK & Scandinavia.

Two issues to cover may be:

• Co-production
• Customer value co-creation
• Relationship building,
• Strategic marketing planning,
• Segmentation,
• Branding (celebrity endorsements; Hugh Jackman)
• Pricing,
• Communication strategies,
• Promotion strategies,

1. Address why each of these is important to RM Williams
2. Describe expected benefits to both L Capital Asia (Louis Vuitton/Moet Hennessy) and RM Williams customers if implemented
3. Propose implementation of tools/practices with an action plan
4. Use academic articles to support arguments

Critically review literature and relevance to the organisation.

Be specific and provide full justification.

Some initial references:

https://www.lcapitalasia.com

https://www.insideretail.com.au/blog/2014/02/05/rm-williams-eyes-asia/

https://www.afr.com/it-pro/from-adelaide-to-champagne-behind-the-push-to-take-rm-williams-global-20140204-jynhp

https://www.smartcompany.com.au/growth/economy/31275-rm-williams-sold-to-louis-vuitton-five-things-you-didn-t-know-about-the-iconic-company.html

https://www.smh.com.au/business/retail/rm-williams-is-now-targeting-townies-after-flat-sales-figures-20150410-1mimq9.html#comments