Part 3:
A service mapping of only one of the delivery systems (i.e. a flowchart depicting how a significant portion of the
delivery system of the selected business currently works) for one outlet only;
Part 1:
A description on the nature of service organization and their services rendering process, related factors e.g.,
environment, situation etc.
Part 2:
A brief description of the main features of the two service delivery systems being analysed, comparing them and
identifying any departures from the common systems identified in the literature, if any;
Part 3:
A service mapping of only one of the delivery systems (i.e. a flowchart depicting how a significant portion of the
delivery system of the selected business currently works) for one outlet only;
Part 4:
A concise critique (threats and weaknesses may be SWOT) of the existing service delivery system (vis a vis theory and
the service delivery system of the other outlet, referring to the preceding flowchart whenever possible) and
identification of areas offering opportunities for improvement that is, how and why would you change the service
delivery system to make it better based on Services Marketing theory
Part 5:
A service blueprint of your prescription. This involves redrawing the flowchart to include the changes being recommended.