Marketing and Segmentation

Over the last half-century, the health care industry has demonstrated significant movement toward segmentation. This segmentation of the health care industry has roots in marketing management and has created health care organizations based around both organizational types and target market populations. Organizational types may be determined by a variety of factors and include institutions such as specialty hospitals and urgent care clinics. Target populations may be determined by behavior, age, medical condition, or other factors. In this assignment, you will analyze the role of marketing and segmentation in creating and changing a particular type of health care organization.

Write a paper of 1,000-1,250 words that analyzes the role of marketing and segmentation in creating and changing a particular type of health care organization. Include the following in your paper:

A clear identification and explanation of the type of health care organization and its target population.
An analysis of how marketing and segmentation in the health care industry have been determining factors in the creation of this type of organization.
An analysis of how this type of organization has changed under the continued influence of marketing and segmentation in the health care industry.

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