Marketing and Communication

Order Description

The typology of critique in marketing outlined in the lecture divides critical approaches to Marketing
into 4 categories: functional, intellectual, political and ethical critique. Consider one marketing
management concept or principle such as the marketing mix (the 4Ps), segmentation, targeting
and positioning (STP), consumer orientation, or any other principle or concept. Critically evaluate it
using one or more of the relevant categories of critique in marketing listed above. Your critique
should be balanced and supported by reasoned argument and, where appropriate, by examples.

Marketing and Communication

Order Description

The relationship between consumption and identity can be seen as a key feature of
postmodernism. Drawing on relevant theories of symbolic consumption, discuss how and why
brands can be integral parts of an individual’s sense of self and social identity. Use examples
where appropriate to illustrate your answer.

Marketing and Communication

Order Description

The relationship between consumption and identity can be seen as a key feature of
postmodernism. Drawing on relevant theories of symbolic consumption, discuss how and why
brands can be integral parts of an individual’s sense of self and social identity. Use examples
where appropriate to illustrate your answer.