Marketing and Brand Consolidation Strategy

Order Description
All the biggest product brands in the world have a customer driven strategy and a branding strategy to capture market share. Food, cleaning products, banks, airlines, cars, media companies… everything has a strategy. The following graphics are depictions of the the consumer drivin marketing strategy and the branding strategy processes. Your assignment is to submit a two-page paper explaining how Jim’s Gym should (a) develop a customer driven marketing strategy and (b) within that framework, how they should begin to rebuild their brand.

Marketing and Brand Consolidation Strategy

Order Description
All the biggest product brands in the world have a customer driven strategy and a branding strategy to capture market share. Food, cleaning products, banks, airlines, cars, media companies… everything has a strategy. The following graphics are depictions of the the consumer drivin marketing strategy and the branding strategy processes. Your assignment is to submit a two-page paper explaining how Jim’s Gym should (a) develop a customer driven marketing strategy and (b) within that framework, how they should begin to rebuild their brand.

Marketing and Brand Consolidation Strategy

Order Description
All the biggest product brands in the world have a customer driven strategy and a branding strategy to capture market share. Food, cleaning products, banks, airlines, cars, media companies… everything has a strategy. The following graphics are depictions of the the consumer drivin marketing strategy and the branding strategy processes. Your assignment is to submit a two-page paper explaining how Jim’s Gym should (a) develop a customer driven marketing strategy and (b) within that framework, how they should begin to rebuild their brand.