Part 1 Reply Email- one paragraph
Hi there, We here at Subway (sandwich fast food chain) have had enormous success with our $5 footlong promotion. It has gone on for years and has become the prominent association with our brand. However, our franchisees have told us that given the current economy theyre losing too much money on the promotion. We tried to do a $6 Sub promotion in a few test markets, but that was met with huge customer backlash because it broke with our brand promise. Clearly a different promotion wont satisfy our customer base.  How can we justify continuing to offer the $5 footlong to our franchisees? Do you have any ideas for how we can profitably drive people into stores with direct response marketing?
Part 2
Consider the changes that are taking place in distribution in our world.  Think about your own preferences as a consumer.  What do you think distribution choices will be for marketers in 5 years?  Will there will be few players like amazon and Alibaba who control sales?