Paper details:Develop a business plan for Furniture business. Please note that your business plan must be original and not copied from a preexisting business anywhere around the globe. .You have a budget of 15,000 KD for a restaurant and 25,000 for any other business for startup quarter, the budget can be changed in your business if possible. Any other requirements must be raised from banks. YOU MUST DISCUSS ALL 4P’s in detail.
1) Introduction of your management team including CV and position
.
2) Justification of why your idea is unique and a good business proposition.
3) Environment and Industry analysis (including type of competition).
4) Local area analysis.
5) SWOT analysis.
6) Target Market analysis.
7) Consumer buyer behavior model including decision making.
8) Unique Value proposition.
9) Market segmentation including justification of chosen segment.
10) Marketing plan for first year includes actual ads, billboards, radio spots, television spots, social media campaign (with time line and controls), flyers, Website, magazine ads, public relation pieces and any other promotions you wish to run.
11) Budgets, Cash Flow statements, Income statement, Breakeven Analysis and any other metrics you wish to use to monitor your business progress.
12) Contingency plans for marketing and management.
13) CSR activities and statement of ethics.
Show operation plan, organisation chart sample etc
.ou must justify your creative work and cite academic reasons for the work.
These are minimum requirements, you must do substantially better than the minimum. Please always substantiate your statements with quoting relevant concepts and theories discussed in class.
Explain the Strategies used and how it is used, which theories used, the more the better because the theories are going to be the reference list. May use other furniture company as example on what you do different for getting advantages.
Theories such as maslow motivation for instance
the paper must have table of content, he Acknowledgement, executive summery, mission, vision, and so on….
All the steps above are to be explained through examples and theories
The additional materials are examples file:
-The JC attached file shows a Table of content example
-Sample of business plan Ear file is also another sample
-The attached files are examples for cash flow, income statement, giant chart, breakeven, balance sheet
No limits for word count and pages