Marketing

Summarize the key facts of the case. What are the critical issues being presented here?

Discuss how income, social class, and age interact in Toyota’s marketing strategy. How do income and social class affect age as a means of segmentation for the Scion?

What are some of the challenges Scion CURRENTLY faces as their brand has grown? How can they continue to reach young people and what media outlets should they be using?

Select another vehicle that you believe is marketed based on the age of potential consumers. How is the marketing similar? How is it different?

Marketing

Each answer should be about a paragraph long.  Do not copy your answers from the web, the text book, etc.  In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS.  Any two papers submitted with word-for-word answers will both be scored as zero points.
Five essays at 14 possible points each (for a total of 70 points possible).

1.- Compare and contrast Maslow’s Hierarchy of Needs with the VALS-2 Lifestyle model as we discussed them in class.

2.- Compare and contrast the selling concept and its use of cost based pricing with the marketing concept and its use of value based pricing.

3.- In class and in the videos we studied the marketing efforts of several musical groups and one large consumer products firm (September 2nd – Patricia Kaas; September 9th – Bad Livers; September 23rd – Peter Kingsbery; and September 30th – Nestle).  Write a brief paragraph (4-5 sentences should be enough) comparing the Nestle strategy with the strategies of these various musicians as we discussed them in class.

4.- Explain the many purposes we discussed (Week 6 videos, September 30th) for the use of “perceptual mapping.”

5.- The “Buyer’s Black Box” in Chapter 5 and the “Buying Center” in Chapter 6 occupy the same spot in the stimulus/response model.  With this in mind, write an explanation of the following statement: “Everything in Chapter 5 also applies in Chapter 6.”

Marketing

Each answer should be about a paragraph long.  Do not copy your answers from the web, the text book, etc.  In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS.  Any two papers submitted with word-for-word answers will both be scored as zero points.
Five essays at 14 possible points each (for a total of 70 points possible).

1.- Compare and contrast Maslow’s Hierarchy of Needs with the VALS-2 Lifestyle model as we discussed them in class.

2.- Compare and contrast the selling concept and its use of cost based pricing with the marketing concept and its use of value based pricing.

3.- In class and in the videos we studied the marketing efforts of several musical groups and one large consumer products firm (September 2nd – Patricia Kaas; September 9th – Bad Livers; September 23rd – Peter Kingsbery; and September 30th – Nestle).  Write a brief paragraph (4-5 sentences should be enough) comparing the Nestle strategy with the strategies of these various musicians as we discussed them in class.

4.- Explain the many purposes we discussed (Week 6 videos, September 30th) for the use of “perceptual mapping.”

5.- The “Buyer’s Black Box” in Chapter 5 and the “Buying Center” in Chapter 6 occupy the same spot in the stimulus/response model.  With this in mind, write an explanation of the following statement: “Everything in Chapter 5 also applies in Chapter 6.”