Paper instructions:
Examining the structure of the passenger airline market.
Market structure analysis requires a look at both the supply and demand sides of the market, in this case, airline passengers and airline companies.
Please use the following references, plus at least two more academically sound references from the background reading list below, and be sure to include on the reference page:
Wen, C.-H., & Yeh, W.-Y. (2010). Positioning of international air passenger carriers using multidimensional scaling and correspondence analysis. Transportation Journal (Winter):10. Available 5/4/12 through ProQuest database.
Rothman, A., & Jasper, C. (2011). The unbearable heaviness of business class. Business Week (December 19)1. Available 5/4/12 through EBSCO database.
Structure of the airline industry (n.d.). Littleton, CO: Avjobs. Available 5/4/12 at: http://www.avjobs.com/history/structure-of-the-airline-industry.asp
Assignment Expectations:
Develop a well-written report with a brief introduction, body, and conclusion on the following:
Identify and explain key external factors that affect the passenger airline industry.
(1) Briefly explain segmentation, targeting, and positioning.
(2) Identify the major airline market segments. What are the target markets for First Class, Business Class, and Economy Class? Compare & contrast JetBlue and Southwest Airlines in terms of the following two aspects:
(1) Compare and explain the impact of key external factors on each company (e.g., economic conditions and the growing consumer interest in leisure travel).
(2) Describe each companys target market and positioning. Give some examples of how these strategies are implemented for each company.
Expectations Regarding Your References and Defense of Your Positions
1. Quality of the writing is more important than length so write clearly, simply, and logically.
remember:
(a) The why is more important than the what.
(b) The defense of your position on the issue is more important than the position
taken.
2. Paraphrase the facts using your own words and ideas. Use quotes, only if absolutely necessary, and they should not be more than a few words. Cite the sources in your text and link those citations to references at the end of the paper.3. Headings/subheadings are required Note that you should use some keywords as headings or subheadings such as Key External Factors, instead of a sentence or a question. Use double-spaced, Times New Roman 12pt font size.4. Back up your position or opinion using at least 2 of the following references below and anything you find separately (in conjunction with references above) to demonstrate your understanding of the concept(s) presented.

Marketing

Please provide a brief overview of the product or service listed in paragraph one listed below:
Also discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

Paragraph One
The product to be introduced in the market is named “Common”. Common is a platform for theprocessing of digital currency which is an essential ingredient of contemporary businesses. Common will not only serve as a single platform for myriad groups but shall also be used forconverting any currency into digital currency. It is different from other internet currencies, such as BItcoins and Paypal, as Common shall be linked by a common platform that shall be able to integrate different internet currencies. The process of creating dummy accounts that act as a transition account between the transference of money makes this system highly secure. Another feature is that there is no restriction in the amount of money to be transferred. Common shall also charge a fee of only 1% of the transaction, which means they shall be no fixed charge or admin charge per transaction. The volatility of currencies in the present international market has been kept in mind while creating such product. The market volatility will be overcome by using local currency and converting them into currency of payment to be made at the defined location. They key issues of authenticity, credibility and security of online transaction have been kept in mind while creating the product (James, 2013).
The whole idea behind Common although being really attractive may be subjected to certainissues. Many people around the world have lost trust in internet transaction and with so many Ponzi schemes going around, people may fear that this is just another of them. Legal requirements may cause a delay in marketing process. This is because a few of the requirements are vague and are yet to be discussed in depth by the authorities but have been implemented with immediate effect dueto the high rate of on-going internet scams and frauds.

Marketing

Please provide a brief overview of the product or service listed in paragraph one listed below:
Also discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

Paragraph One
The product to be introduced in the market is named “Common”. Common is a platform for theprocessing of digital currency which is an essential ingredient of contemporary businesses. Common will not only serve as a single platform for myriad groups but shall also be used forconverting any currency into digital currency. It is different from other internet currencies, such as BItcoins and Paypal, as Common shall be linked by a common platform that shall be able to integrate different internet currencies. The process of creating dummy accounts that act as a transition account between the transference of money makes this system highly secure. Another feature is that there is no restriction in the amount of money to be transferred. Common shall also charge a fee of only 1% of the transaction, which means they shall be no fixed charge or admin charge per transaction. The volatility of currencies in the present international market has been kept in mind while creating such product. The market volatility will be overcome by using local currency and converting them into currency of payment to be made at the defined location. They key issues of authenticity, credibility and security of online transaction have been kept in mind while creating the product (James, 2013).
The whole idea behind Common although being really attractive may be subjected to certainissues. Many people around the world have lost trust in internet transaction and with so many Ponzi schemes going around, people may fear that this is just another of them. Legal requirements may cause a delay in marketing process. This is because a few of the requirements are vague and are yet to be discussed in depth by the authorities but have been implemented with immediate effect dueto the high rate of on-going internet scams and frauds.