Topic: marketing

Order Description
Your task
As a management team of a hotel (in HOTELsim), you have been instructed by the owners to consider extending its facilities in order to improve overall profitability, market share, future growth and service quality of the hotel.
Prepare a report (Task1), a feasibility study (3,000 words maximum, excluding references and appendices), to measure market demand and to ascertain financial viability of the changes to the hotel that your management team proposes. Group report (FS) must focus on evaluation of strong points (qualities) and weak points (deficiencies) of their hotel. It will include market analysis, target segments and the 4Ps based on hotelsim data. MK301 part and AC301 analysis must be combined in the same parts of the report because this is a capstone project.
Your aim
The aim of this assignment will be for the student to demonstrate a generative learning process by reflecting on analytical skills and knowledge accumulated in previous topics covered. The student is expected to critically appraise and evaluate new data, synthesize independent thinking and demonstrate use of a range of techniques for analysis.
Your objectives
1. Evaluate marketing strategies and the market potential for the proposed extra facilities and services, based on an analysis of the market support for your lodging facility (HOTELsim).
2. Suggest appropriate number of extra guest rooms’ or/and other facilities, which would best serve the needs of the market.
3. Project levels of market share, occupancy, average room rate, revenue per available room and other key considerations for your hotel for the next five years of operations.
??
?IHTTI, School of Hotel Management
?4. Prepare detailed financial projections.
5. Provide a written report containing the conclusions of the Feasibility Study and present Financial Projections for the proposed hotel.
Feasibility Study Guidelines (Task1 30%)
The written format of this research assignment should reflect the following:
(Note: headings are compulsory)
• Cover Page: including your name and student number, module name and code,
assessment task, report title, lecturer’s name and date;
1. Executivesummary
Aim and objectives should be located here at the end of your executive
summary
• Table of Contents: List the contents of your research (headings, sub-headings)
and the page numbers they appear on;
2. Evaluatingthestrongpointsofthehotel(HOTELSim)
??3.
This part MUST include important target market segments, Product, Price, Place and Promotion (4Ps) strategies analysis and financial analysis. MK301 and AC301 must be included within this part. Accounting advises regarding the report will be given in accounting classes. Use a combination of data to analyze your hotel case. You are advised to create one or two sub-headings.
Evaluating the weak points of the hotel (HOTELSim)
This part MUST include important target market segments, Product, Price, Place and Promotion (4Ps) strategies analysis and financial analysis. MK301 and AC301 must be included within this part. Accounting advises regarding the report will be given in accounting classes. Use a combination of data to analyze your hotel case. You are advised to create one or two sub-headings.
?4. Financialassessment,projectionsandviability-HOTELSim(Thispartwill be explained in the managerial accounting class.)
4.1 Analysis of past financial statements (comparative, horizontal and base-year) 4.2 Ratio Analysis
?IHTTI, School of Hotel Management
5. Proposed extension of facilities and services – HOTELSim (This part will be explained in the managerial accounting class.)
5.1 General concept and need for changes
5.2 Proposed future extension, facilities and/or services 5.3 Capital investment required and financing
5.4 Project cash flow estimation
5.5 Sensitivity Analysis
5.6 Scenario Analysis
5.7 Project Valuation
6. Conclusion
Here, you should state the main conclusion of your research and offer consideration as to whether you achieved, and the extent to which you achieved your aim and objectives or not (no new information should be presented in this section);
7. References(tobeprovidedinHarvardformat)
• Referencing In The Text: remember to reference all citations in the text of your
assignment (using the Harvard System) and,
8. Appendices(Itisveryimportanttosupportasalltextinreportasevidence).
Last appendix must include all meeting minutes written up to that point (compulsory)

i just need these 4 point
5.1 General concept and need for changes 50 words
5.2 Proposed future extension, facilities and/or services 50 words
5.3 Capital Investment required and financing 200 words
5.7 Project Valuation analyze the effect of spa 700 words

reference
https://ihtti.redhotelsim.com/01992
Leader Access Code : 55a20

MARKETING

Order Description

Assessment 2: Written Assessment
Weighting 40%
Due: Friday Week 6
Maximum length: 2000 words
Task Description
The Banyan Tree is a global company with hotels in many different countries but with an underlying philosophy. You are to research the websites accessed for www.banyantree.com for Banyan Tree Mayakoba in Mexico and Banyan Tree Samui. From an analysis of the websites,
1. What are the similarities between the two hotels? You need to consider as a minimum: location of hotel within the natural environment, the physical environment of the hotel, ease of access to the hotel for guests, facilities provided for guests, service offered, food and beverage as well as accommodation.
2. What are the differences between the two hotels?
3. How do the similarities and differences differentiate the hotel from its competitors or reinforce the hotel position in the market place?
4. What is your overall sense of the message being delivered to the potential customers?
5. Justify who you believe is the target market.
6. Why do you think this brand has been able to successfully expand its operations from the first Banyan Tree Phuket Spa Sanctuary in 1984 to 26 hotels in 10 countries by 2015?
You are expected to read widely to answer the questions and to justify your response. You must include at least 10 references to support your ideas. I suggest you use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You will find a link to Harvard Referencing on the Moodle website.
Marking Criteria
Criteria
Maximum marks
Your mark
Introduction to topic
2
Similarities identified and explained
4
Differences identified and explained
4
Critical analysis of differentiation or reinforcement
6
Personal interpretation of meaning and justified
6
Target market justified
6
Reasons for brand success justified
6
Conclusion
1
Correct referencing both in-text as well as in the reference list using Harvard Referencing
3
Professional presentation: no spelling or grammar errors, under word limit, English expression of a high standard
2
Total marks
40

MARKETING

Order Description

Assessment 2: Written Assessment
Weighting 40%
Due: Friday Week 6
Maximum length: 2000 words
Task Description
The Banyan Tree is a global company with hotels in many different countries but with an underlying philosophy. You are to research the websites accessed for www.banyantree.com for Banyan Tree Mayakoba in Mexico and Banyan Tree Samui. From an analysis of the websites,
1. What are the similarities between the two hotels? You need to consider as a minimum: location of hotel within the natural environment, the physical environment of the hotel, ease of access to the hotel for guests, facilities provided for guests, service offered, food and beverage as well as accommodation.
2. What are the differences between the two hotels?
3. How do the similarities and differences differentiate the hotel from its competitors or reinforce the hotel position in the market place?
4. What is your overall sense of the message being delivered to the potential customers?
5. Justify who you believe is the target market.
6. Why do you think this brand has been able to successfully expand its operations from the first Banyan Tree Phuket Spa Sanctuary in 1984 to 26 hotels in 10 countries by 2015?
You are expected to read widely to answer the questions and to justify your response. You must include at least 10 references to support your ideas. I suggest you use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You will find a link to Harvard Referencing on the Moodle website.
Marking Criteria
Criteria
Maximum marks
Your mark
Introduction to topic
2
Similarities identified and explained
4
Differences identified and explained
4
Critical analysis of differentiation or reinforcement
6
Personal interpretation of meaning and justified
6
Target market justified
6
Reasons for brand success justified
6
Conclusion
1
Correct referencing both in-text as well as in the reference list using Harvard Referencing
3
Professional presentation: no spelling or grammar errors, under word limit, English expression of a high standard
2
Total marks
40