MARKETING
You can pick one of this 3 company (Coca Cola, Apple or BMW, anyone of this 3 witch ever one you think is more easy to research and discuss, the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:
•Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
•A positioning statement for the company with careful consideration of their brand and strategy
•Paper is consistent with APA guidelines.