Market Research and Business Plan

Prepare a document outlining the business case for a particular development within your degree specialism.

This may be something within a company such as a new product, , a fresh consultancy proposal, a project proposal or a new topic for business.

(i) a comprehensive analysis of existing and similar offerings on the market already, including a feature and parametric analysis (particularly a price – performance comparison) indicating how the proposal fits into the existing scenario.

(ii) an opportunity specification or similar, indicating the costs of the proposal and the expected payback including timing

(iii) a description of how you intend to staff the proposal, which may include how you personally would expect to fit into it play a suitable part in it, and

(iv) consideration as to how you might fit the proposal into future planning.

Deliverables

Structured, illustrated professional report with tabulated

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