Assignments. QUESTION 1( WEEK 10 VIDEO(s) Useful Viewing VIDEO: – Product strategy report for 2011 – BRAND strategy report 2011-you tube. Watch the video and comment on it. 100 WORDS PLUS REFERENCES. QUESTION 2. (W10TDQ1) Why is it important to collaborate with suppliers in innovation? What are some of the challenges that arise in this process? 150 WORDS PLUS REFERENCES QUESTION 3. (W10TDQ2 ) What are the benefits and limits of open innovation? 150 WORDS PLUS REFERENCES