Write a report that addresses the following topic:
Choose two of the markets listed below; these are the only options that are available:

•Men’s and Women’s Fragrances – Mintel Report August 2014

•Household Cleaning Equipment – Mintel Report September 2014

Using the data for your chosen markets you should address the following tasks:
1. Identify the “market structure” of your chosen markets. You must provide a detailed justification for identification

of the market structure for each market.
2. Discuss the main ways in which firms in your chosen markets compete. Explain the choice of competitive behaviour by

the firms’ in terms microeconomic concepts. Compare and contrast the competitive behaviour between the two markets

Managerial Economics

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Essay questions

Book: Brickley, J., Smith, C., & Zimmerman, J. (2016). Managerial economics and organizational architecture (6th ed.). New York: McGraw Hill/Irwin.