Management research relies upon a variety of different data collection methods, such as survey, interview and observation. Different methods produce different types of data, each requiring different analytical approaches. Look to your text for explanations of the various methods you can use in your research and the types of analyses that can be used to make sense of the data you collect.

• How does the adoption of a particular methodology affect the researcher’s choice of methods for data collection and analysis?
• Which methods might you choose, bearing in mind your chosen methodology and epistemological stance?