Fly Emirates is an international online company that started operations in 1983 with two hired planes. The airline company is fully owned by the government of Dubai. Due to its emphasis on quality and competition in the market, Fly Emirates has expanded to become a very reliable airline in the world. The company offers a wide range of services ranging from transportation to tourism and advertisements. Though there is tough competition because of Dubai’s open skies policy, Fly Emirates has beaten the odds to emerge the best travel company in the region. The company has three departments as leisure management, a cargo division and information technology development (Fly Emirates, 2013). The information technology department is the one responsible for development of information systems.
The company flies to more than 130 destinations world over and has more than 200 aircraft (Fly Emirates, 2013). The airline composes of more than 40% of the flights that are made from Dubai airport daily. The company has a strategic growth plan which extends up to the year 2015. Sources from the company’s website suggest by 2015 the strategic plan will have been reviewed (Fly Emirates, 2015). It has kept a record of being the world’s largest Boeing 777 and Airbus A380 operator. By 2011, the company was valued at USD 84. The company’s main source of capital comes from transportation of cargo and passengers, as well as, tourism and advertisements. The company is one of the biggest employers in the Middle East with an employment base of over 62,000 staff in the more than 50 business units that the company has. One of the competitors of the company is Lufthansa of Germany, which is being embarrassed openly by Fly Emirates.
- Business Process Analysis
One of the business process offered by Fly Emirates is management of customer booking. The company through the IT department has enabled the online booking system where customers can book from any part of the world. The company requires customers to pay through online payment methods and to keep vigilant over the net for any changes. Customers are required to report at the airport 90 minute before their flight. During the flight, the company provides extra services at the request of the customer, such as foods, booking for restaurants guidance after destination.
- Strategic Business Objectives Analysis
Fly emirates operates with strategic plans that have enabled it to emerge one of the best, in the sector, in the world. The strategic plans go with the Dubai Government’s vision as well as other aspects of the economy. The current strategic plan outline has a future landmark of 2015. The strategic plan focuses on commercial air transportation and is in line with the main economic activity in Dubai, which is trading. Sources in the website assert that the strategic plan focus on eligibility and efficiency. It is true to say that the company achieves its objectives. For example, in the year 2001, the company the company made history by signing the largest aviation order of USD 15 billion to expand its fleet. By the expiry of the period, the company had already met the target. In 2012, the company had a target of ferrying more than 30 million passengers, which it overwhelmingly met by flying 34 million.
- Security features
The first remarkable feature of the website of Fly emirates is that the company has an IT department that runs and manages the website. This eliminates unauthorized handlers who would mishandle client’s information or distort the company’s information on the website. Secondly, there is the provision of server side and form validation. This helps a lot in preventing malicious scripting code from being introduced into the database. Thirdly, there is good protection of SQL attacks. This prevents attackers who would use URLs to manipulate the website.On the bad side, this website has allowed clients to upload their files when booking for travels. This is dangerous in that these files may be used to upload a script that can serve to open and manipulate the website (Gollmann, 2010). Despite these, customers would still be comfortable providing their financial and personal information through the website. This is because the website is controlled by the company’s IT department making the company responsible for such information. In addition, cases of insecurity with customer information have been very little with Fly Emirates.
A possible solution for the security challenge of uploading files is preventing clients from being able to execute files when they upload. The site should be set in a way that all the files uploaded will be stored in a location that is outside the web root.
- Recommended overall improvement
Preventing hackers in a website is one of the major tasks that an IT department has in a big company like Fly Emirates. The department needs to keep on updating the software of the website to make sure there are no holes that can be used by the hackers. Also, it is of paramount for the company to use passwords to ensure that only the authorized staff access the website. Execution of the uploaded files by the clients should also be prevented.An opportunity of improving the business process of Fly Emirates is to diversify the services they provide to the customers. Travelers will need extra services like accommodation and meals, as well as, tour guides in the countries they are visiting. The company can invest in hotels of its own to take advantage of this opportunity.To improve its customer relations, Fly Emirates needs to maintain and improve the training of their flight attendants and other employees who deal directly with the customer directly. Also, giving enough information will make sure that confrontations with the customers are minimized.
The sharing of information with the customers is beneficial for any company. Fly emirates can improve its customer information sharing through its sponsorship and community project programmes. For example during international football matches, the company can buy airtime and pass business messages to the many people who watch football worldwide. The advantage of this is that the company will make more sales and improve on the output. The disadvantage is that this venture is very expensive, and it demands extra coins from the company.
References
Fly Emirates. (2013). The Emirates story. Retrieved from Fly Emirates website http://www.emirates.com
Gollmann, D. (2010). Computer security. WIRES Computational Statistics, 2, 544-554.