Assessment Task Summative Assessment: 100% Coursework.
All learning outcomes will be covered. You have applied for a position of Events Manager/Organiser in ABC London Events Co. They are considering organising an event indoors or an open one outdoors (of your choice). The company asked you to provide a report in a format of a manual including key operational issues and risks that could be faced in these two venues. You should propose the best option to the events company in your conclusion. (It is highly recommended to use the EVENTUM Resources Handbook for Events Management)
. Indoors: You are free to choose a venue from http://www.squaremeal.co.uk or more specifically Royal Borough of Kensington and Chelsea, Events Organisers Guide,
http://www.rbkc.gov.uk/venuesinformation/general/organisers_guide.asp Outdoors: Royal Parks, Holding Events in Royal Parks http://www.royalparks.org.uk/business/events.cfm The audience in these two events varies regarding age, income and nationality. The event should be run for charitable benefit. Please and justify your choice of charity.
Your report/manual should include: a) Your discussion/reflections on comments from other class members AND/OR b) Your comments on a relevant operational/ risk assessment issue from events professional(s) through social media. Total marks for assignment:
Additional Guidance: -The event of your choice could be an original idea of yours, or based on a visit and reflection notes in a similar event, or based on the interview with an experienced events manager or based on the voluntary work experience you had in past event. –
It is highly recommended to use the EVENTUM Resources Handbook for Events Management.
Please select the type of event you prefer to work in, based in the Events Specialisations in the EVENTUM handbook.
-A list of venues will be discussed in the classroom but students are free to suggest venue choice to their lecturer; strongly suggested to use the website http://www.squaremeal.co.uk/ for their choices.
– A suggested report/manual structure will be provided in class and will be discussed with the Lecturer.
Events Specialisations Specialisation discussions
will be arranged as part of a seminar/ workshop class (arranged with the Lecturer). The specialisation discussion/debate will go through the details (comparison and contrast of differences and similarities of the following cases of Events).
1. Music Events and Film Festivals 1.1 Music Festivals (including Live concerts) are festivals which run during the year in different places in the world (we focus in examples in UK) and have usually a repeated theme linked with the season, or local area or a celebration or even a cause (fundraising). Many of them are outdoor events but there are also important indoor ones. Usually take time in spring and summer but there are many in winter as well. Music Festivals can include food, activities for entertainment, educational/informational role, performances (e.g. dancing) and social activities. First festivals are positioned in Delphi and Rome. British Summer Time (July) http://www.efestivals.co.uk/festivals/aeglive O2 Wireless (July) http://www.wirelessfestival.co.uk Reading Music Festival (August) http://www.readingfestival.com Glastonbury Music Festival (June) http://www.glastonburyfestivals.co.uk The Big Reunion Music Festival (November- The biggest winter music festival in UK-London, Southampton, Manchester, Leeds, Birmingham, Glasgow, Edinburgh) http://www.thebigreunion.com The Big Snow Festival (November) http://www.thebigsnowfestival.com Sanremo Music Festival (Italy) http://joobili.com/sanremo_music_festival_san_remo_12530/ 1.2 Film Festivals are organised events with focus on film presentation (indoor or outdoor) in specific cities of the world same time every year. They include different types of activities and entertainment. Cannes Festival (France) http://www.festival-cannes.com/ Secret Cinema (every 2 months) http://www.secretcinema.org Future Cinema (2 months) https://twitter.com/futurecinema
2. Wedding and Social Events Wedding and other Social Events include usually family cases of Events (wedding parties, birthday parties, wedding anniversaries, name-giving ceremonies etc.) and have usually a more personal touch and specific tailor-made requirements (personal, cultural, ethnographical). They can run outdoors as well as indoors. Menu and music are usually major concerns on such events. The National Wedding Show (Birmingham in October– London in26-28 September- Manchester in October) http://www.nationalweddingshow.co.uk Events with London Chamber Commerce (weekly/ check the site for relevant events) http://www.londonchamber.co.uk/lcc_public/article.asp?aid=62 3.

Sporting and Cultural Events 3.1 Sporting Events are maybe the most popular events around the world. Sporting events are usually linked with specific time and place. Most of the world famous ones are repeated every year or sometimes more (Olympic Games are every 4 years). They are very important cultural factors, historical milestones and tourism attractions which benefits the social and financial background of the country. Wimbledon (June) http://www.wimbledon.com/index.html Tour de France (June) http://www.letour.com/us

3.2 Cultural Events are very important for maintaining the identity of a place, remembering an anniversary, celebrating cultural diversity, religious events, war/ freedom anniversaries, political/ social milestones, science achievements, art relevant events etc. Page 5 of 2 Tate Modern (monthly) http://www.tate.org.uk/about/business-services/events-andhospitality/corporate-events-tate-britain Museum of London Events (monthly) http://www.museumoflondon.org.uk/london-wall/whatson/events-calendar British Museum Events (monthly /weekly) http://www.britishmuseum.org/whats_on/events_calendar.aspx Notting Hill Carnival (August) http://www.thenottinghillcarnival.com/ HMS Victory Events (August-Sept) http://www.historicdockyard.co.uk/events/a-hms_victory.php
4. Fashion Events Fashion Events are festivals which run during the year in different places in the world (we focus in examples in UK, although New York, Paris and Rome are ‘capitals of Fashion World’ as well). It is not unusual to be connected with a cause like fundraising. They usually take place indoors but can always happen outdoors as well. London Fashion Week (February and September) http://www.londonfashionweek.co.uk Clothes Show Live (December in Birmingham / London) http://www.clothesshowlive.com

5. Charity & Fundraising Events Many Charity and Fundraising Events are held around the world. Especially in UK this type of Events are very popular and people from every age, profession and background enjoy participating and contributing to society by this way. Social responsibility is the focal point of British and International companies which actively organise and support such events. Children in need (November) https://www.childreninneed-donations.co.uk Comic relief/ Sport relief (March /every second year) http://www.comicrelief.com

6. Combinations/Mixed type of Events The latest years we face more cases where we actually have the combination of two or more types of events like the combination of cultural and film festival is represented well with Documentary Festivals (like London International Documentary Festival http://www.lidf.co.uk/ or Helsinki Documentary Film Festival http://www.festivalfocus.org/festival_view.php?uid=690) and the combination of Music Festival and Fashion Event is well represented in Modern Fashion Shows with Live Music (like Clothes Show Live http://www.clothesshowlive.com )