Management Brief: Evaluating Internationalization strategy

Order Description
The Management Brief represents the culmination of all your work on this module. Having undertaken an environmental audit on three market regions for the first module assignment (on BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS) and studied internationalization process and its management, you are now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.

A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin.

Your Management brief should include:

1. Title Page

2. Executive summary

3. Table of contents

4. Introduction

5. Summary of Environmental Audit (Current markets)
(concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc. this could be evidenced through appendixes to the management brief.)

– A detailed SWOT discussion could be useful (presenting evidences of finding)

6. Internationalization
• External Analysis (minimum of two new host countries)
– Macro, micro and lifecycle
• Motive for Internationalization
• Evaluation of National Competitive Advantage
• Evaluation of mode(s) of entry (Suitability and feasibility)

6. Conclusions and Recommendations (including pros and cons)

8. References

9. Appendix (if required) (The Management Brief represents the culmination of all your work on this module. Having undertaken an environmental audit on three market regions for the first module assignment (on BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS) and studied internationalization process and its management, you are now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief. A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin. Your Management brief should include: 1. Title Page 2. Executive summary 3. Table of contents 4. Introduction 5. Summary of Environmental Audit (Current markets) (concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc. this could be evidenced through appendixes to the management brief.) – A detailed SWOT discussion could be useful (presenting evidences of finding) 6. Internationalization • External Analysis (minimum of two new host countries) – Macro, micro and lifecycle • Motive for Internationalization • Evaluation of National Competitive Advantage • Evaluation of mode(s) of entry (Suitability and feasibility) 6. Conclusions and Recommendations (including pros and cons) 8. References 9. Appendix (if required))

Topic: Management Brief: Evaluating Internationalization strategy

Order Description
ASSIGNMENT INSTRUCTION

(on BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS) now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.

Your Management brief should include:
1. Title Page

2. Executive summary

3. Table of contents

4. Introduction
It should be impressive

5. Internationalization
– External Analysis of South Africa and Poland (Macro, micro and industry lifecycle)
PESTEL ANALYSIS, INDUSTRY LIFECYCLE

– Motive for Internationalization (USE organization factor, external factors)

– Evaluation of National Competitive Advantage
USE PORTER’S DIAMOND
– FIRMS STRATEGY, STRUCTURE AND RIVALRY
– DEMAND CONDITION
– FACTOR CONDITION
– SUPPORTING INDUSTRIES

– Evaluation of mode(s) of entry
(use Suitability and feasibility)

6. Conclusions and Recommendations
(including pros and cons)

8. References (you should use reliable and good quality of reference, please don’t use silde share and Wikipedia)
9. Appendix (if required)
Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the Harvard Referencing Style.

Word Limit: 2200 words, using the standard Management Brief format described above.

http://www.boffi.com/it/collezioni.aspx
this address is the company’s website