Prepare a marketing plan for a sports team or organization. The purpose is for students to apply and synthesize the material presented on sport marketing during the semester so that they understand marketing principles applied to the sport environment.

Be sure to include these elements in this section:
The Product/Brand is: Miami Hurricanes Football Team

Provide a detailed description of the product or brand and the entities it is a part of.

Define the marketplace and the various segments that you wish to reach in that market in regard to customers and corporate partnerships. Be specific in stating how wants and needs are being met.

Gather data from multiple sources. These may include but are not limited to:

Personal interviews with informed sources;
Academic, professional, or relevant popular literature;
Organizational records; and
Organizational promotional communications (e.g., news releases, websites, tweets).

Submission Instructions:

All sources are to be cited in the text of the paper, and a complete list of references must be included at the conclusion of the paper. Citations should be referenced according to current APA style.