literature review on product placement in movies

Order Description

Product Placement in Movies

Introduction

• General information about the product placement.
• What is product placement?
• The purpose of product placement
• Where do we use it?
• Outline the assessment

Main body

1. The definition of product placement. The concept of advertising and product placement.

2. Types of product placement.

3. Product placement theory.

4. The effects (negative or positive) of product placement and ethicality and acceptability.

5. Product involvement with consumer attitudes and behaviour.

6. Some examples of product placement of all times movies.

Conclusion

• Brief Summary about the topic
• Recommendations.