http://standardforserviceexcellence.co.uk/the-5ps-model/

review, critique, discuss limitations and relate the module to the paper topic as follows: –
description
– critical analysis of module
– limitations of the module
in the conclusion of the literature review discuss how the 5p’s model can help with the topic question which is “ How can Jinn App( www.jinnapp.com) increase its market share in the on-demand service market both locally and globally?”