Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

The CEO of your firm has heard from several of his peers in town that major new quality initiatives almost always require some kind of culture change.

Discuss how a company’s culture can affect its quality performance from both a positive and negative manner. Give at least 2 specific examples of each

Give at least two references