(Kuwait) that may have Consumer Affinity (CAf)

Paper instructions:
A class presentation (maximum duration of 10 minutes)

Present two groups of consumers in your country (Kuwait) that may have Consumer Affinity (CAf) towards buying products made in a foreign country. Demonstrate different possible causes of CAf.

A detailed solution to the agreed questions above for presentation and discussion covering the following criteria:
? Your supporting reasons
? Identification of the relevant international marketing theories or concepts from at least four (4) relevant secondary references (journal articles, newspapers, magazines etc.).
Please note, at least two (2) of the sources must be academic journal articles. Restating the content of the textbook, lecture material or the textbook chapters is unacceptable. Students need to demonstrate that they can read and extract useful information from academic papers.

? Identification of your own examples of application of the relevant theories.
? Use of relevant maps, graphs, statistics and samples (e.g. samples of product(s) and
its promotion) are encouraged.